SERP stands for Search Engine Results Page. It refers to the listing of web pages that are returned by search engine in response to a keyword query. SERP is displayed according to the user’s chosen keywords. In this blog, we will discuss the concept of SERP in detail.
SERP appears when an online user searches for any information. Every SERP displayed is unique and is related to the searched query performed on any search engine. In order to provide a great user experience, search engines customize the SERP according to the searched query. Every search engine wants to provide a great user experience, and that’s why they customize SERP on the basis of the searched query. Location, browser’s history, cache memory, and bookmarks are some factors that any search engine considers before showing SERP.