SERP stands for Search Engine Results Page. It refers to the listing of web pages that are returned by search engine in response to a keyword query. SERP is displayed according to the user’s chosen keywords. In this blog, we will discuss the concept of SERP in detail.

SERP appears when an online user searches for any information. Every SERP displayed is unique and is related to the searched query performed on any search engine. In order to provide a great user experience, search engines customize the SERP according to the searched query. Every search engine wants to provide a great user experience, and that’s why they customize SERP on the basis of the searched query. Location, browser’s history, cache memory, and bookmarks are some factors that any search engine considers before showing SERP.


We cannot exactly determine the appearance of SERP as search engines like Google, Bing, etc keep doing experiments to provide a delightful and useful experience for their users. Every time these search engines change its algorithms, the user finds something new in the SERP format.

SERP depends on a number of web pages that have some keywords or phrases attached to them. SERP has the capability to display pages from zero to millions.

Features of SERP

An SERP feature is the result of a Google Search Engine Results Page that is not a common organic result. The common SERP Features are:

  • Rich snippets – It acts as a short visual message that gives a quick result at a glance such as movie ratings or any product specification.
  • Paid results – These are paid ads done by bidding on platforms such as Google AdWords or Google shopping.
  • Universal result – It appears with an organic search such as images, featured snippets etc.
  • Knowledge graph – It appears in the form of a small bracket and contains small information about the searched queries