An outstanding alternative to the traditional mails, interactive emails are the next big thing in the marketing industry. These are not only revolutionising the realm of day-to-day emailing, but are also making interactions & communications between businesses, marketers, & the subscribers easy & convenient. Creative designs, innovative ideas, interactive scripts & features, as well as use of visually appealing content & videos is making traditional emailing seem boring and uninteresting, as subscribers & recipients are more inclined towards interactive features and functionalities, including input search engine, interactive emails are leading to substantial increase in the click rates.